Congratulations to the latest BP Group Certified Process Masters from Melbourne. Another great Business Process Professional session and here is the team photo.

2011 marks the sixth year in which Millward Brown Optimor has published the ranking of the BrandZ Top 100 Most Valuable Global Brands. Together with 13 years of global brand equity data, these six years of brand valuation analyses provide strong evidence of the importance of branding for business leaders.

In conjunction with this research, The BP Group (www.BPGroup.org) have identified those companies that have implemented an Outside In Strategy, those companies that are mixed model and those companies that are still Inside Out and here are the results. In summary, 6 out of the top 10 companies by brand value had implemented an Outside In strategy by 2009, 8 out of the top 10 had implemented an Outside In strategy by 2010 and 8 out of the top 10 had implemented an Outside In strategy by 2011. It is also interesting to observe the continuing demise of Nokia, down from 13th in 2009 to 81st in 2011.

Megan James, Event Director IQPC, interviews Steve Towers, CEO & Founder, BP Group and co-host for the Next Generation BPM Summit series about outside-in process thinking and plans for the 2011 Summit.

Congratulations to the latest BP Group Certified Process Masters in Singapore. Another exciting Business Process Professional session. Here is the team photo.

Congratulations to the latest BP Group Certified Process Masters from Wellington, New Zealand. Another great Business Process Professional session and here is the team photo.

With both companies being Outside In, how do their business models compare?

Congratulations to the latest BP Group Certified Process Masters from Perth. Another great Business Process Professional session and here is the team photo.

Congratulations to the latest BP Group Certified Process Masters from Brisbane. Another great Business Process Professional session and here is the team photo.

2010 marks the fifth year in which Millward Brown Optimor has published the ranking of the BrandZ Top 100 Most Valuable Global Brands. Together with 12 years of global brand equity data, these five years of brand valuation analyses provide strong evidence of the importance of branding for business leaders.

In conjunction with this research, The BP Group (www.BPGroup.org) have identified those companies that have implemented an Outside In Strategy, those companies that are mixed model and those companies that are still Inside Out and here are the results. In summary, 6 out of the top 10 companies by brand value had implemented an Outside In strategy by 2009, whilst 8 out of the top 10 had implemented an Outside In strategy by 2010.

References:
BrandZ Top 100 2010 - http://bit.ly/ai00Jh
Successful Customer Outcomes Blogspot - http://bit.ly/dx5NTJ