As applicable here as in other parts of the world, these phrases are used by so many of our large financial institutions and show a complete lack of understanding of customers and their needs.
Relationship banking We have a relationship when I say we have a relationship.
You come first First after you?
Innovative products Like the ones that caused the mortgage crisis?
The bank you can trust You’re kidding, right?
We’re not like other banks Then why do you look, talk, and act like other banks?
We make banking simple The small print says otherwise.
Your call is important to us Then why don’ t you answer it?
Highest customer satisfaction ratings I’d hate to see the bank with the lowest.
We make switching easy How—with a stack of forms and instructions?
10. * This cancels everything that came before it.
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