"If your revenue stream is disappearing, it's possible that your customers are breaking the rules. But it's far more likely that you're doing the damage yourself, probably by "innovating" in a way that turns off your customers."

"Time, money, and simplicity are the underlying drivers of all transformative value, no matter how many features you wrap into a product. Does it save me time or money? Does it simplify my life?

Even if you deliver the most amazing features ever seen, if you damage the way in which your product affects time, money, and/or simplicity, you're breaking the most important business relationship rule: You've lowered the transformative value of your product to your customers. And your customers will punish you in turn, by driving down your revenues when they switch to your competitors."

This article examines the ultimate goal of any product or service, to make customers lives easier, simpler and more successful. See http://bit.ly/9hnDkX